The Crop Trust is a non-profit international organization dedicated to conserving crop diversity and making it available for use globally, forever, for the benefit of everyone.

We work with donors and partners to lead global projects that protect crop diversity, conserve crop wild relatives and develop technology to make this diversity accessible worldwide.

We seek professionals with a passion for global food security and a strong drive to contribute to our mission of conserving crop diversity for future generations.

Petra Pajdakovic

Media Associate

Nationality: Croatian
Favourite Crop: Fig

Petra is a media professional with a journalism and digital communications background. Originally from Croatia, she worked for over 15 years as a TV journalist and News editor. Since joining the Crop Trust in 2021, she has led social media strategy and video production, bringing scientific topics closer to different audiences. Petra also supports leadership, fundraising and projects through international media outreach. Her work bridges traditional media, digital platforms and science, driven by a passion for storytelling. She holds a Bachelor's degree from the University of Zagreb, Croatia and a Master's from the Waterford Institute of Technology, Ireland.